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Case Study: Saree Retail E-commerce Platform – Mulberry V1

Client Overview

Client Name: Mulberry V1

Industry: Retail – Sarees & Ethnic Wear

Location: Pune, Maharashtra

Project Type: E-commerce Website & Inventory Management System

Core Focus:
Mulberry V1 is a premium saree showroom offering traditional and designer sarees. The brand wanted to expand beyond physical showroom sales and reach customers online with a modern, scalable e-commerce solution.

Overview:
Before this project, sales were limited to walk-in customers and operations relied on manual billing and stock tracking. There was no online platform to showcase sarees, manage orders, or track inventory in real time.

Our team designed and implemented a full-featured saree e-commerce platform with integrated inventory, payments, and analytics.


Project Objective

The objective of this project was to digitize retail operations and unlock online growth by:

  • Launching an online saree catalog for wider reach
  • Automating billing, inventory, and order management
  • Enabling secure online payments
  • Improving customer experience with easy browsing and checkout
  • Providing real-time reports for business decisions

Challenges

Before implementation, the client faced several challenges:

  • Limited reach due to showroom-only sales
  • No online platform for saree showcase
  • Manual billing and stock tracking
  • Difficulty managing orders and inventory
  • Missed e-commerce growth opportunities

Our Approach

Fashion Retail E-commerce & Automation Strategy

We followed a retail-focused, conversion-oriented approach. Our strategy included:

  • Designing a visually rich saree catalog with filters
  • Implementing secure checkout and multiple payment options
  • Building real-time inventory and order management
  • Creating customer accounts with wishlist and order history
  • Developing an admin dashboard for billing, stock, and reports

Services Delivered

  • Custom e-commerce website for sarees & ethnic wear
  • Product catalog with advanced filters and categories
  • Secure payment gateway integration
  • Real-time inventory and order management
  • Customer accounts with wishlist and order history
  • Automated invoicing and reporting
  • Admin dashboard for billing, reports, and stock updates

Key Functionalities

  • Product catalog & saree showcase
  • Inventory management
  • Secure payment gateway integration
  • Automated invoicing & reporting
  • Customer accounts & role-based access
  • Dashboard & analytics
  • Order tracking & delivery management
  • Sales forecasting & stock valuation

Client Outcome

The platform enabled Mulberry V1 to sell beyond Pune through online channels.

The business achieved centralized inventory and order control, smoother customer experience, faster decision-making through analytics, and improved brand presence with digital-ready operations.


Conclusion

The Mulberry V1 Saree E-commerce Project successfully transformed a showroom-only retail business into a digitally scalable fashion brand. By integrating e-commerce, inventory automation, and analytics, the solution positioned Mulberry V1 for sustained online growth.

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