Share
Client Overview
Client Name: Gooday Sachi Agro
Industry: Masala (Spices) Commodities & FMCG Distribution
Project Type: Mobile App & Admin Portal (Sales Performance System)
Market Presence:
India-wide multi-state distribution network including dealers, distributors,
brokers, and a large field sales force.
Expertise:
Manufacturing, trading, and distribution of agro-based products with a strong
broker-led and salesman-driven sales model.
Overview
Gooday Sachi Agro relied heavily on field salesmen for revenue generation,
but sales targets, achievements, and incentives were managed manually.
This resulted in limited visibility, revenue leakage, reconciliation delays,
and frequent disputes.
Our team designed and implemented a
mobile-first sales performance and incentive tracking system,
supported by a centralized admin portal, to bring transparency, control,
and scalability to sales operations.
Project Objective
The objective of this project was to digitize and control sales performance
management by:
- Centralizing salesman-wise target assignment and tracking
- Providing real-time visibility into sales achievements
- Automating incentive calculation based on predefined rules
- Eliminating manual reconciliation and disputes
- Improving sales accountability, motivation, and productivity
Challenges
- Heavy dependency on salesmen without system-level control
- Revenue leakage due to manual target and incentive calculations
- Limited visibility into party-wise and salesman-wise performance
- No real-time linkage between targets given, achieved, and incentives earned
- High effort and delays in monthly reconciliation
- Frequent disputes due to lack of audit trail and data transparency
Our Approach
Mobile-First Sales Performance System Design
We followed a structured, sales-focused digital transformation approach.
Our approach included:
- Mapping existing sales, target, and incentive workflows
- Designing a mobile-first system for field sales teams
- Building a centralized admin portal for management control
- Automating incentive calculations with rule-based slabs
- Enabling real-time performance dashboards and audit trails
Services Delivered
- Mobile Sales Performance Tracking App for field salesmen
- Salesman-wise target allocation and visibility
- Real-time tracking of achieved sales against assigned targets
- Automated incentive calculation based on achievement slabs
- Monthly and period-wise performance summaries
- Centralized Admin Portal for targets, rules, and reporting
- Simple, intuitive UI optimized for field usage
- Secure integration with backend sales and order data
Key Functionalities
- Salesman-wise target assignment and visibility
- Real-time target achieved tracking (daily / monthly)
- Automated incentive calculation based on predefined slabs
- Performance dashboards for salesmen and management
- Month-wise incentive earned summaries
- Mobile-optimized workflows for field teams
- Seamless integration with backend sales and order systems
Client Outcome
The system delivered complete transparency and control over sales
performance and incentives.
Gooday Sachi Agro achieved accurate incentive computation, reduced revenue
leakage, faster reconciliation cycles, improved salesman motivation,
and stronger management control through real-time performance data.
Conclusion
The Gooday Sachi Agro project successfully transformed a manual,
trust-based sales tracking model into a
digitally controlled, transparent, and scalable sales performance ecosystem.
By combining a mobile-first sales app with a powerful admin portal,
the solution improved accountability, financial accuracy, and sales productivity,
laying a strong foundation for future growth.
